Identity Design Campaign

I wanted to look further in depth on one of my favorite makeup companies design strategies and specific campaigns related to their product launches. I came across a website that briefly describes how Morphe's branding and packaging was designed and what specific trademarks can be found throughout all of their products. With specific campaigns, like their Pride campaign, for example, I could not necessarily find any posters but I did run across an image of the entire collection that I think does a great job of showing how their "identity" is seen in every product. The rainbow shades in the eyeshadow palette correlate with the packaging colors on the palette itself but the brush handles, text on the setting spray, and campaign image as well. I love how everything is tied exactly to one another and feels as one cohesive group. 

https://www.sheridanandco.com/case-study/morphe/